Developing the Melina brand centered around themes of cultivating the new while honoring the past. Taking inspiration from vintage honey jar labels, the brand incorporated visual nods to the past along with more modern visual elements. A varied typographic suite lends an eclectic feel to the brand, while a subdued color palette echoes the land and it's natural hues. Curated photography feels candid, always focusing on the vibrant, lived-in moments that give the community its warmth.