With a heavy emphasis on the cutting-edge technology of the property, the client wanted the Waterfront brand to feel more like a tech product rather than the typical commercial real estate offering. A dark base was accentuated with a bright fluorescent, gradient color palette. The logo was composed of "nodes" aligned to form both a W and abstract waves. Detailed hand-drawn wireframe illustrations gave the brand a feeling of precision and attention to detail, while complex production techniques were proposed for print materials to further establish the property as a high-end offering geared toward the future.